Activities to be developed should be swimming (from the empty beach south of the Fort), boat trips and trolling from local boats. Danish food and drink would form a further exotic attraction (and activity).

Tranquebar, with its serene quiet and balmy winds could further serve as a base and a hub for excursions to near-by temples (of which there are enough to fill a month’s activities), places of pilgrimage and nature reserves. Tranquebar as a place to return to after experiencing the noise of cities and temples, the westernised Hindu attractions of Pondicherry, and from going bush in Point Calimere Forest Reserve and Pichavaram.

Primary target groups (as now) should be Indian excursionists and a rather exclusive Western market, the destination profile being: HISTORY + WELL MAINTAINED + CLEAN + QUIET + SEA + WIND + BEACH. The name TRANQUEBAR should be kept for the habitation within the old town walls to emphasise the destination as occidental exotic, while also DENMARK and DANISH should be accentuated.

The logo for Tranquebar should be the Fort, the Beach and the Sea.

Soft marketing can be effected through the sale of post cards and T-shirts with Tranquebar images and texts (in English and Tamil), thereby having visitors themselves (gladly) finance marketing. Also a poster should be printed depicting the Fort, beach and sea - for sale, and for limited free distribution to hotels, travel agents, tour operators and tourist offices in Tamil Nadu and other Indian states.

Two catch-phrases/slogans are suggested:

Tranquebar – The Town that Time Forgot

and

Tranquebar – Denmark in India